JACK WILLS SPRING

Bex Aston

artist statement -
I really wanted the attitude of the film to embody the irreverence of youth and the energy of the film to be upbeat and spirited, this was also in line with the fashion brand's handwriting we were making the film for.

It's really about youth, a time in your life, where you might be heading out for the day with a bunch of mates; kicking around and doing your thing regardless of the setting you find yourself in. Going a bit feral and most importantly having a bit of fun.

I wanted the film to have a graphic quality playing with pops of colour against a more neutral architectural backdrop of the iconic brutalist Southbank in central London, with the attitude of the characters juxtaposed against this more formal setting. It was also important that this bunch of mates in the film had a sense of character and personality, so throughout group set-ups are spliced with playful portrait moments.

I had a lot of influences for the film from Mod culture to the Beatles to scenes from new-wave cinema. It was really important the music track embodied the same energy and lived in the same world as the visual, so we approached a young emerging band at the time called The Jacques.

artist bio -
Bex began her career as a fine artist exhibiting her paintings in London and then went on to establish various brand identities as a Visual Director both in-house and as a consultant.

After picking up the camera herself and shooting a campaign as a favour to a friend, she instantly fell in love and decided to pursue photography full time.

Bex loves to capture a sense of humanness in her work, seeking a sense of character within her images, whether she is collaborating with actors and musicians or shooting a fashion commission.

With a love of visual language in all of it's manifestations, Bex looks forward to where it might take her next. 

[ Bex  Aston ]